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One Credit Union’s Blueprint for HELOC Automation

One Credit Union’s Blueprint for HELOC Automation

In today’s mortgage market, speed and service can make or break borrower trust. For many credit unions and mid-sized lenders, outdated workflows lead to long approval times, frustrated members, and lost opportunities.

That’s the challenge one leading credit union set out to solve. Their goal: modernize the mortgage and home equity loan (HELOC) process using automation that supports both the member experience and the loan officer workflow.

The Challenge: Too Many Steps, Too Much Delay

Prior to the transformation, it wasn’t uncommon for mortgage and HELOC approvals to take three to seven days. Manual processes added friction at every stage. Loan officers spent valuable time chasing documents. Members waited—sometimes impatiently.

In a competitive landscape, those delays were no longer acceptable.

The Solution: Automation Built Into the Process

The credit union turned to Blue Sage’s Digital Lending Platform to streamline and accelerate the experience from application to approval.

The platform enabled borrowers to complete an application in under 30 minutes—on any device, at any time. Meanwhile, automation kicked off a host of backend processes the moment the application was submitted, including:

  • Credit report ordering
  • Fee calculations and property tax estimation
  • Mortgage insurance quotes
  • Automated Underwriting System (AUS) checks for Fannie Mae and Freddie Mac
  • Real-time compliance testing and initial disclosure generation
  • eVerify for employment, income, and asset validation

All of it was handled automatically—no manual intervention required. And it worked 24/7.

The Results: Faster Turn Times, Less Manual Work

The impact was immediate:

  • Loan approvals dropped from 3–7 days to under 24 hours
  • Manual loan officer tasks were reduced by 40%
  • Borrowers could apply, compare products, and e-sign documents—all in under 30 minutes

Loan officers were empowered to respond quickly, even from mobile devices. Members had a seamless, transparent experience that reflected the credit union’s commitment to service and innovation.

Why It Matters

This story highlights what’s possible when digital lending tools aren’t bolted on—they’re built in. Real automation, paired with responsive design and eVerification, creates a HELOC experience that’s fast, intuitive, and secure.

View the Credit Union’s case study here.

Want to see what HELOC automation could look like for your organization?
Contact us or visit bluesageusa.com to learn more.
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Joey McDuffee VP, Sales and Marketing
Joey McDuffee has been dedicated to designing, developing, implementing, supporting, and selling mortgage origination technologies for over 25 years. He has worked with a variety of the largest banks and mortgage companies in the U.S. and abroad in designing and implementing mortgage origination technology solutions and assisted with transformational process re-engineering. Prior to leading sales at Blue Sage Solutions, he held numerous management roles, including sales, technical services and training departments while providing product design, technical support, project management, and implementation expertise. Joey has published a number of industry articles, participated in industry expert roundtables, and has been a speaker and panelist at industry conferences.

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